Memories of neighborhood get-togethers inspired Omar White and Kevin Shirley to launch their company, American Soul Brothers, in Vancouver, Washington, in 2015.

“Back in the day, Sunday night meant family barbecues and family recipes, including mouth-watering, napkin-wiping, stick-to-your-face sauces,” Omar says, “Neighbors were always welcome, and anyone in need never went hungry.”

American Soul Brothers’ gourmet barbecue sauces and spreads tap into those family traditions through their bold flavors. Omar and Kevin put an emphasis on using healthy ingredients with low-sodium, fat-free and gluten-free options.

As Omar explains, their sauces appeal to more than meat-lovers, “We’ve concluded that burgers, ribs, and brisket shouldn’t have all the fun — we’re down with vegetarian dishes, too,” Omar said.

The company also makes it a goal to keep their product affordable for everyone while working to support the broader community.

“We grew up with the core value of treating others the way you wish to be treated,” Kevin says, “That strong life-lesson and our families’ generosity inspired us to build a business that supports itself and gives back to our community.”

American Soul Brothers partners with Forward Edge to provide children in Haiti the tools and opportunities to overcome poverty. The company is also developing a Social Entrepreneurship Program for teens.

American Soul Brothers has been a Market of Choice offering since 2016 — you’ll find their products at all of our Oregon locations.

“Market of Choice has been a great partner,” Kevin says, “They really get behind small businesses by placing their products on the shelves, and giving them opportunities to grow and strive.”

Try their recipe for Soul Smothered Brie Cheese.

Published On: October 1st, 2021

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