A Love Letter to Chocolate

Dear Chocolate,

We don’t need a special occasion to love you but February feels like the right time to wrap you up, tie a ribbon around you, and share you with a special someone.

You’ve always been the perfect gift: Thoughtful without being complicated. Indulgent without being over-the-top. You show up wrapped in foil and pretty paper, tucked into gift bags and boxes, ready to say I was thinking of you in a way that feels personal and sincere.

What we love most is how you bring people together. An after-dinner ritual between friends. A small surprise slipped into a lunch box. A Valentine’s gift that feels meaningful, even when it’s simple. Chocolate, you have a way of making everyday moments seem intentional.

You’re also more than just sweet. You have an inspiring side, too. With your combination of color, snap, mouthfeel, complexity of flavors and aromas, you’re a deeply satisfying experience for all five senses. You remind us that the best gifts don’t have to be big to tickle the pleasure centers. They just have to be well chosen.

Of course, not all chocolate is created equal, and you know that. The best versions are thoughtfully made, with quality ingredients and deeper, more complex flavors. They’re meant to be savored, shared, and remembered. That’s what makes chocolate such a heartwarming gift: it’s not just something to eat, it’s something to enjoy together.

The Chocolate Library: A Thoughtful Place to Find the Perfect Chocolate Gift

At Market of Choice, we’ve created a special place just for choosing chocolate gifts. Our Chocolate Library (located near the bakery in select stores) is a curated collection of exceptional bars. Each one is selected for flavor, craftsmanship, and gift-worthy aesthetic. From your favorite local makers to standout chocolate from around the world, it’s a destination made just for thoughtful giving.

Chocolate Library Gift Picks We Love

For the Dark Chocolate Devotee

If someone you’re shopping for loves rich, bold flavor, reach for bars like Seahorse Tanzania Kokoa Kamili 80% or Ranger Oregon Seasalt 75%. These cacao-forward bars are deeply satisfying and perfect for slow savoring.

For the Milk Chocolate Romantic

Creamy, comforting, and endlessly giftable, chocolate bars from Wildwood Chocolate strike a beautiful balance between rich, unique flavor and amazing presentation and make the perfect classic gift for Valentine’s Day.

For the Adventurous Gifter

Want to surprise someone? Try flavor-forward bars like Manoa Chocolate, with their distinctly Hawaiian taste, or Nordic inclusions from Goodio Chocolate. These are perfect for curious eaters who love discovering new flavors.

For Local Chocolate Lovers

Oregon-made favorites like Euphoria Chocolate Company and Woodblock Chocolate make especially meaningful gifts—beautifully made, thoughtfully sourced, and easy to feel good about sharing.

Candy Aisle Gift Picks

For Easy, Elegant Gifting

Look for these beautifully wrapped bars in the candy aisle: Alter Eco or Theo Chocolate are perfect when you want something that stands on its own or pairs effortlessly with wine, flowers, or a handwritten card.

On Sale This February

For the thrifty chocolate shopper who won’t compromise on quality, you’re in luck. Market of Choice is marking down the price of amazing craft chocolates by 40% just in time for the loveliest of all holidays. Enjoy savings on delicious goodies from makers like, Chocolove, Divine Bar, Endangered Species Chocolate, Endorfin Bar, Justin’s, Magic Chocolate and Tony’s Chocolonely.

A Few Simple Ways to Gift Chocolate

• Build a small assortment of bars for a cozy Valentine’s night in.
• Tuck a locally made bar into a gift basket.
• Pair a standout dark chocolate with a bottle of Community Cellars wine.
• Or keep a few favorites on hand for last-minute surprises.

The beautiful thing about chocolate is that it doesn’t need much dressing up. It shines on its own.

February Is for Chocolate (and Giving It Generously)

February is chocolate season after all, and with our February chocolate sale, it’s the perfect time to explore our chocolate selection, stock up on gift-worthy favorites, or try something adventurous. Whether you’re celebrating Valentine’s Day, Galentine’s, or simply spreading a little extra sweetness, now’s the moment to indulge and to give.

So here’s to you, Chocolate. For being the ultimate gift: thoughtful, comforting, and always welcome. This February—and always—we’re glad you’re here.

With love,
Market of Choice