Supporting Oregon’s Watersheds
Oregon’s watersheds are the lifeblood of our natural ecosystems, providing essential habitats for fish, insects and wildlife. They’re also key contributors to our local food economy and environmental sustainability. From high desert streams to lush coastal estuaries, our waterways are invaluable resources for farmers, ranchers, fisherfolk, and artisans.
Our regional land trusts are on the front lines of conservation, working tirelessly to preserve, restore, educate, and protect these crucial resources. Their dedication ensures the continued vitality of our watersheds and the communities that depend on them.
The Vital Role of Watersheds in Our Food System
Healthy watersheds are fundamental to thriving ecosystems. They enhance water quality, support carbon storage, and increase land resilience against invasive species. By stewarding these vital areas, local land trusts directly contribute to sustainable agricultural practices and responsible food production. This stewardship not only benefits our local farmers, ranchers, and makers but also supports healthy and abundant food sources, including fish and other wildlife, ensuring long-term sustainability and food security.
How You Can Make a Difference
Join us in celebrating and supporting our land trust partners during Earth Month, April 1-30. Making a difference is easy—simply let your cashier know you’d like to donate to your local land trust when you check out. You can contribute any amount, up to $249 per transaction, and 100% of your donation will go directly to support critical watershed projects.
Plus, Market of Choice will match donations up to $10,000 across our stores, doubling the impact of your generosity. Your support helps protect Oregon’s natural splendor and ensures a thriving future for our communities.
Learn More
Visit your local land trust’s website to learn more about their impactful work and how you can get involved. Then, join us in supporting them by giving a donation at our registers in April, or directly through their sites all year long.
