Growing with Oregon Across Oregon

Hands gently hold a small striped watermelon among lush green vines and leaves in a sunny garden, conveying care and a fresh harvest.

Farmers are finding innovative ways to grow exceptional produce while caring for the land. One of those methods is dry farming, a time-honored practice that relies on healthy, well-conditioned soil and natural moisture instead of heavy irrigation. As warmer, drier seasons and increased demand for water reshape agriculture, dry farming is helping growers produce abundant harvests while conserving one of our most valuable resources. By encouraging crops to develop deep root systems, this approach often results in fruits and vegetables with richer, more concentrated flavor and a naturally longer shelf life.

At Market of Choice, we’re proud to support this work by partnering with leaders in the dry farming movement, including Lady Bug Melons, Organically Grown Company and the Dry Farming Institute. Together, we’re helping bring thoughtfully grown, flavorful produce to our stores while supporting farming practices that strengthen Oregon’s food system for generations to come. From sweet melons to seasonal vegetables, every dry-farmed harvest tells the story of innovation, stewardship and the incredible growers who make Oregon agriculture so special.

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