MOJO & Amplify

MOJO & Amplify

Since 2017, our MOJO program has helped hundreds of Oregon makers bring thousands of products to market. Through product development guidance (product, package & price), distribution support on Market of Choice trucks, and promotion (in store, social media, web), we partner with small businesses to turn great products into brands you can find on our shelves. MOJO is an integral part of our work to support the Oregon food system and elevate small businesses.

Amplify builds on this work by helping reduce barriers for BIPOC-, LGBTQ+ and women-owned businesses, creating more opportunities for diverse makers across Oregon.

“Market of Choice’s MOJO program has been an incredible platform for Oregon makers. It goes far beyond a typical retail relationship. Market of Choice truly supports emerging brands, helping us navigate real-world challenges and grow in a meaningful, sustainable way. We’re proud to be part of a community of local makers, and grateful for the role they play in bringing our products to market.”

“The MOJO program has been incredibly helpful for Pistakio — it gave us a real shot at retail even before we had everything figured out, and let us go direct with MOC from day one instead of having to work through a distributor. For a small, founder-led brand like ours, that head-start was huge. We got to build real relationships with buyers and stores, learn fast on shelf, and grow at our own pace — none of which would’ve been possible the same way without MOJO.”

“One of the really cool things about this program is you can have a vendor that is selling things out of a food truck one week and the next they are in all Market of Choice stores. All the vendors are expected to do is sample their goods at the stores to get the customers to try their awesome mostly handmade items.”