Brand and
Communications Guide
Brand and
Communications Guide
Brand and
Communications Guide
Brand and
Communications Guide
We believe in the power and potential of brands when they come together. To support our partnership with makers, we’ve created these guidelines to help you share on-brand messages about the distribution of your products at our store, whether on your social media channels, your website, or in news releases.
By using these assets, you agree to follow all Market of Choice brand guidelines, including logo use, colors, and attribution.
Preferred Logos & Logo Guidelines
Do
Keep clear space around the logo.
Use approved colors only.
Maintain minimum size for readability.
Use provided SVGs for digital and PNGs for most quick uses.
Don’t
Stretch, outline, crop, or recolor the logo.
Place the logo on busy or low-contrast backgrounds.
Add effects, shadows, or filters.
Use old versions of the Market of Choice logo.
Preferred Logos
Alternate Logos
Logo Options: We have provided you with four options for logos. The dark versions should be used against lighter backgrounds. The lighter option is for darker backgrounds. Legibility should determine the most appropriate version. The horizontal version of the logo is preferred. In instances where space is limited, the vertical or stacked version can be used. Please follow clear space guidelines and do not “lock-up” our logo with any other logos. Elements in our logo should not be separated. Do not rotate, skew, warp or non-proportionally scale our logo.
Key Messages
With more than 7,000 local items in stores, we are deeply committed to raising up family run, small businesses from all across our state; keeping communities healthy, jobs more meaningful, and strengthening our economy state-wide.
- Market of Choice is committed to elevating Oregon entrepreneurs and strengthening food and beverage communities through its longstanding partnerships with local producers and growers, including BIPOC, LGBTQ+ and Women-owned businesses.
- In addition to stocking thousands of local products in our stores, Market of Choice helps many food and beverage makers get their businesses off the ground by offering training, mentoring, financing, and promotion, in addition to distribution.
- Market of Choice believes our approach translates into healthier communities, a strong regional food system, and meaningful jobs.
Boilerplate – About Market of Choice
Founded in 1979, Market of Choice is Oregon’s largest family-owned, independent grocer with 12 stores located throughout the state. Driven by the joy of and admiration for Oregon food and its makers, Market of Choice has grown into a thriving grocery retailer with nearly 1,400 dedicated employees. With stores in Ashland, Bend, Corvallis, Eugene, Medford, and the Portland-metro area, Market of Choice has developed deep, meaningful relationships with farmers, ranchers, fisherfolk, and food and beverage producers across Oregon and is committed to fostering a vibrant local food economy.
For more information, visit www.marketofchoice.com. Stay connected with Market of Choice on Instagram, Facebook, and Pinterest.
Channel Guidelines
Social
People want to know what you’re up to, into, and what goes on behind the scenes. Market of Choice posts frequently on Instagram and Facebook, and loves to share fun, authentic, honest content from our partners.
If you are conducting a sampling in one of our stores, spread the word. Please remember that all demos are scheduled through the store team members.
Tag @marketofchoice when posting.
- Use approved images only.
- Avoid filters or edits that alter how products or stores look.
Use hashtags when relevant (#marketofchoice).
- If you received products or compensation, follow FTC disclosure rules.
If you would like to work with Market of Choice on social media, please contact Andre at aaicher@marketofchoice.com
Website & Signage
If you maintain a website, consider highlighting Market of Choice as a retail location for purchasing your products.
- Use approved co-branding logos.
- Keep logo spacing and sizing consistent with the guidelines.
- Avoid placing logos on low-contrast or patterned backgrounds.
Use the copy provided in the Key Messsages section if you need quick wording.
Press / PR
Let the world know about our relationship! If you’re writing a news release that includes Market of Choice, we have key messages and boilerplate copy ready for your use.
If you would like to include a quote from Market of Choice, we are happy to provide one. Before distribution to the media, we just ask to review your release for accuracy regarding our partnership.
- Use the boilerplate provided above.
- List Market of Choice as a partner, not a sponsor, unless otherwise agreed.
Direct media questions to Laura Luthi with our marketing and communications agency Grady Britton at MarketofChoicePR@gradybritton.com or 503-341-7785
Questions / Contact
For questions about brand use or asset requests, please reach out to Laura Luthi with our marketing and communications agency Grady Britton at MarketofChoicePR@gradybritton.com or 503-341-7785.
Messages are reviewed during normal business hours, and most replies are sent within two business days.
