10 Questions with Our Specialty Beverage Assistant Manager, Mike – West Linn

For Mike, Specialty Beverage Assistant Manager at our West Linn Market of Choice, exploring the world of craft beer is all about curiosity, creativity and a willingness to try something new. What began as a growing interest in beer and wine has become a passion for helping customers discover exciting flavors, unexpected pairings and the incredible craftsmanship of Oregon brewers. From local favorites to adventurous new releases, Mike keeps the beer selection fresh and full of surprises. His philosophy is simple: There’s a beer for just about everyone, and finding your next favorite should be fun! Get to know Mike as he shares his insights into Oregon’s craft beer scene, favorite food pairings and tips for expanding your palate.

1. How did your interest in beer begin, and what inspired you to become a Specialty Beverage expert?
   I became interested in beer and wine while working in another role at a different grocer. I gradually moved into the growler fill station, and my interest grew from there.
2. What do you enjoy most about working in the Specialty Beverage department at Market of Choice?
   I love that Market of Choice understands that craft beverage is an ever-changing industry and provides continuous education for our stewards, which allows us to bring in unique experiences and knowledge for our neighbors.
3. Oregon has an incredible craft beer scene. What makes our local breweries and their beers stand out?
   Oregonians have an incredible relationship with the land itself, being so close to fertile land gives us so many hops for crafters to play with. We also have many brewers that enjoy playing with styles and getting creative with flavor.
4. With so many beer styles to choose from, how do you help customers discover something new that they’ll love?
   If someone tells me they don’t drink beer, I’ll say, “I can fix that for you,” and we’ll have a good laugh.
   I ask questions to get a better understanding of a customer’s palate, and work within that perimeter. If they’re a little timid, I’ll get them to start with something a little milder. If they’re looking for an adventure, I ask them to taste something different because they might surprise themselves.
5. What are some of the biggest trends you’re seeing in craft beer right now, and which ones are you most excited about?
   In 2026, IPAs are back in fashion, with a shift from heavier styles toward lighter beers. Dessert and fruity sours remain popular, while dark beers are making a seasonal comeback for winter.
6. What goes into selecting the beers featured in your department, and how do you balance local favorites with new and unique offerings?
   I want a constantly evolving beer selection that surprises customers, balancing local favorites with new releases and returning classics. Each week, I review sales sheets and emails from local breweries to decide what to stock, looking for fresh experiences and great beers we haven’t carried in a while.
7. For someone who’s just beginning to explore craft beer, what styles would you recommend trying first?
   I recommend starting with flavors you enjoy in cocktails or other beer styles. If you’re new to beer, try something that catches your attention, whether it’s a flavor or an eye-catching label. Your understanding of styles and hops will grow over time.
8. Beer and food are a natural pairing. What are some of your favorite combinations, including any unexpected pairings customers should try?
   Beer offers plenty of ways to experiment with food pairings. I love a brown ale with a cheese board—its dark, nutty flavors complement savory Thanksgiving dishes. A lager pairs well with BLT or curry.
9. Do you have a favorite Oregon brewery or a memorable beer discovery that changed the way you think about beer?
   Currently Away Days Brewing is on my radar. My palate speaks more to European-styles such as Scotch ales and Extra Special Bitters. As much as I love a Northwest IPA, I get burnt out by the boldness of the hops after one pint.
10. What’s one thing you wish more customers knew about beer, and what advice would you give someone looking to expand their palate?
    Ask us about the beers we carry, and don’t hesitate to try something new. If you usually stick to one brewer or style, you might be surprised by what else you enjoy. Host tasting parties and experiments. Beer should be a social experience.