Family-owned and operated, NuNaturals found their “sweet” spot as makers of NuStevia, a premium line of plant-based stevia extracts and blends. “We have scoured the globe for the best-tasting, non-bitter stevia extracts available,” says Jake Sablosky, who operates the Eugene-based business alongside his parents, NuNaturals founders Warren and Paula. An alternative to sugar and artificial sweeteners, NuStevia has low to no calories and is available in everything from powders to syrups, perfect for sweetening beverages and baked goods. Healthy eating never tasted so good! You’ll find NuStevia in your Market Whole Health Department.

Tim Schley wanted to use a deodorant with all natural ingredients. He couldn’t find one on the market that did the job, so he decided to try making it himself. That first batch that he whipped up at a friend’s apartment in Eugene worked well, but it wasn’t quite the texture and consistency that he wanted. “From that point on, I started tweaking the formula and giving numerous samples out to everyone I could get to try it and asking for feedback,” Tim says. “Within about five months, I felt ready to hit the market, and although it continues to be a learning process and I've evolved along the way, it’s been one of the most gratifying experiences of my life.” Tim’s company, Green Theory Naturals, makes aluminum-free deodorants that include probiotics and bentonite clay. Tim says the clay has a detoxifying effect to help the body rid itself of the aluminum used in other deodorants. He says the key to long-lasting odor protection is the probiotics, which outcompete bacteria that feed off sweat.