Kickstart the Year with an Alcohol-Free January

The holidays have wrapped, and as the tinsel settles, folks all over the country are diving into the 31-day “Dry January” challenge — a month long toast to feeling good without the booze.

Going Dry This January?

Cheers to you! It’s the perfect reset button — and the perks are pretty sweet: more energy, better sleep, glowing skin, and maybe even a little less jiggle in your jeans.

And the best part? You don’t have to give up happy hour to go alcohol-free. Your local Market of Choice is fully stocked with all kinds of zero-proof goodness — from functional tonics and hop-free brews to crisp NA wines, craft zero-proof cocktails, and alcohol-free spirits.

So raise a glass (of something deliciously dry) and kick off 2026 feeling fresh, focused, and fully hydrated.

Sip Smarter With Functional Beverages

Functional drinks have been bubbling up in a big way, and we’re here for it. From small-batch makers to craft innovators, this new wave of better-for-you beverages proves that wellness can be seriously delicious.

Think prebiotic sodas that love your gut, vitamin-packed waters that keep you glowing, mushroom elixirs that boost your focus, and CBD-infused sips that help you chill — all without the buzz.

Perfect for social hangs, cozy nights in, or any time you want a drink in hand without the hangover, these smart sips deliver refreshment and good vibes.

Here are a few of our favorite functional beverages chilling in our cooler — ready to help you toast to your health, one tasty sip at a time.

Tropink is a low-calorie, low-sugar functional beverage made with real tropical fruit juice, vitamin D, and 30mg of broad-spectrum hemp (the functional part of cannabis). Made locally in Portland, Tropink is a good-for-you drink that supports your sobriety goals.

Ablis are CBD-infused drinks designed for those with an active lifestyle. When craving sunshine on a rainy day, reach for a non-alcoholic Strawberry Mojito. Or, for a boost of natural energy, a Cranberry Blood Orange shot will reinvigorate your senses. Ablis beverages are healthy, low in sugar content, and made locally in Bend, Oregon.

Recess Mood is a functional beverage company that creates lightly sparkling drinks that harness the powerful calming effects of hemp, adaptogens, and magnesium. Recess Mood and Craft Mocktails help you feel calm, cool, and collected in an otherwise stressful world.

Mate Party from Big Fun Beverages is on a mission to keep the party going, the mood groovy, and energy high without alcohol or other harmful ingredients. Mate Party channels the power of Yerba Mate tea for natural mood enhancement and clear-headed energy, perfect for social engagements.

BeGoat, from Bend, Oregon, offers a crisp, clean, thirst-quenching and low-calorie energy beverage in seven delicious flavors—all packed with antioxidants and immunity reinforcements.

Melting Forest crafts refreshing, mushroom-infused beverages as natural, holistic solutions for enhanced wellbeing.

Alive Ancient Mushroom Elixir is a sparkling elixir for natural energy. Alive protects the body from oxidative stress, balances mood and provides sustained energy. We love their root beer flavor!

Mix up a Zero Proof Cocktail

Love crafting cocktails but hitting pause on the booze this January? No problem — you can still shake, stir, and sip like a pro! Zero-proof spirits are here to save the day (and your zero-proof cocktail game).

These clever mixers mimic the depth and balance of your favorite liquors — think smoky, citrusy, or herbaceous notes — without any of the after-effects. You’ll still get all those complex, layered flavors you love… just minus the buzz.

Check out a few of our favorite zero-proof spirits, perfect for mixing up your next masterpiece. You’ll find them stocked and ready in your Market of Choice Beer & Wine department.

• Pentire Drinks has formulated a fantastic non-alcoholic margarita mix with distilled coastal botanicals, Pentire adrift, lime, agave, sea salt, and a dash of Mexican chili for that authentic margarita experience. Now, you can go dry in January without missing your Friday night margarita.
• The Pathfinder Hemp and Root is a non-alcoholic spirit that smells like a spirit, tastes like a spirit, mixes like a spirit, and fits right in with your home bar cart.
• Sauvie Shrubs, located on Sauvie Island just outside of Portland, Oregon, makes small batch, cold-pressed handcrafted shrubs from ingredients sourced on the island. These healthy drinking vinegars are also great for adding a light botanical flavor to zero proof cocktails.
• All the Bitter non-alcoholic cocktail bitters are made from wild-foraged or organically grown botanicals. These are perfect for mixing in zero proof cocktails, like Moscow mules.

Crack Open a Great NA Brew

Beer lovers, rejoice — the days of “almost beer” are officially behind us. Craft brewers have stepped up big time, creating non-alcoholic beers that actually taste like the real deal (we’re talking full flavor, no fuzz).

Whether you’re a hop-head chasing that crisp IPA bite or more into malty, toasty lagers, there’s a zero-proof pour with your name on it. Perfect for Dry January — or any time you want to keep the good times rolling without the buzz.

Check out a few of our favorite non-alcoholic brews, chilling in the Market of Choice Beer & Wine department.

• Rationale Brewing offers a range of alcohol-free, hops-heavy IPAs and a classic Mexican Lager. They aim to develop your craft beer palate while helping you maintain an alcohol-conscious lifestyle.
• Deschutes Brewery in Portland offers a selection of craft beers in classic styles like IPA, Golden Lager and Porter, without the buzz. Each brew tastes so close to the original that you’ll want to double-check the can.
• Roaming Nobles Brewing Co. crafts beers with natural Oregon ingredients with no chemical or artificial additives. It’s made like beer so it tastes like beer, just without the alcohol.

Dealcoholized Wine That Tastes Like Wine

If you’ve given up on alcohol-free wine, we’ve got some winemakers that will restore your faith. Find these beautiful dealcoholized wines in our Beer & Wine department.

• Giesen, from New Zealand, is changing the dealcoholizing process to preserve more nuanced flavors and aromas that are often lost in the traditional method. Their alcohol-removed Sauvignon Blanc is certainly worth sipping.
• Casa Emma Zeero from Toscana, Italia makes a lovely white blend that’s elegant, smooth and juicy whether served alongside a savory meal or simply sipped on its own.
• Olivier Cottenceau Phènomène Melon de Bourgogne Non-Alcoholic White Wine is a lean, food-friendly white from the Loire Valley and the first dealcoholized wine made with Melon de Bourgogne.
• Cantina Zaccagnini 0.0 Rosso is a wonderful alcohol-removed red wine with notes of cherry, plum and red berries.

Ready to Drink & Totally Refreshing

There’s nothing better than cracking open a cold cocktail at the end of a long day — and guess what? Going dry this January doesn’t mean giving up that little ritual.

Today’s zero-proof cocktails are anything but boring. They’re bright, balanced, and ready to sip straight from the fridge — no shaker required.
Here are a few of our favorite ready-made, alcohol-free cocktails to keep your evenings easy and your vibes high. Find them ready and waiting in the Market of Choice Beer & Wine department.

• Blind Tiger makes spirit-free, ready-to-sip mixed drinks inspired by the classic cocktails from the 1920s and 30s. We love their variety pack, which includes Bee’s Knees, Southside Mojito, Sidecar Mimosa, and Lavender French 75.
• Lapo’s Non-Alcoholic, Pre-made Cocktails crafts your favorite Italian-inspired cocktails, using natural ingredients and no alcohol. We love their Negroni and Citrus Spritz.
• Still/Spark Bright Calm is rose-like but really does its own thing. Still/Spark combines lavender, lemon balm and skullcap to ease the nervous system with hibiscus for a subtle tartness. These refreshing beverages are the perfect companion for your sunny afternoon picnic.
• St. Agrestis Zero Proof Cocktails are handmade, non-alcoholic beverages, using old world methods. If you like amaro-style sips, you’ll love these cocktails. We love their Phony Negroni, and non-alcoholic Amaro Falso.

Joining the January sobriety challenge can help you assess your drinking habits and improve your health. Feeling your best is a great way to kick-start the year. And with a bit of creativity and some craft drinks on hand, an alcohol-free January can be enjoyable, too!