Kickstart the Year with an Alcohol-Free January

With the holidays coming to a close, millions of Americans are gearing up for the 31-day sobriety challenge.

Going Sober in January?

The challenge is to go alcohol-free for one month as a way to check up on your drinking habits. Completing the challenge also brings great benefits to your overall health and wellness.

Many who go alcohol-free in January report an increase in energy levels, some weight loss, more restful sleep, and improved hair and skin.

If you’re joining the sobriety challenge in 2025, good for you! And we’ve got some great news: You don’t have to go thirsty to go dry. Your local Market of Choice is stocked with tasty, non-alcoholic adult drinks to support your sobriety goals.

From functional beverages to non-alcoholic beers, wines, ready-to-drink cocktails, and zero-proof spirits for mixing, you’ll find great non-alcoholic drink options in your Oregon grocer’s Beer & Wine department.

Relax With Functional Beverages

Functional beverages have made quite a splash in recent years, with many small craft drink makers joining the trend. The result is some very unique and tasty concoctions. Prebiotic sodas, vitamin-fortified waters, mushroom elixirs, and CBD-infused drinks are a few favorites people are reaching for.

Functional beverages, like those infused with CBD, offer refreshment and relaxation without the harmful effects of alcohol. These are great for social events when you want a drink in hand but don’t want to feel intoxicated. Here’s a list of recommended functional beverages from our cooler.

• Tropink is a low-calorie, low-sugar functional beverage made with real tropical fruit juice, vitamin D, and 30mg of broad-spectrum hemp (the functional part of cannabis). Made locally in Portland, Tropink is a good-for-you drink that supports your sobriety goals.
• Ablis are CBD-infused drinks meant for those with an active lifestyle. When craving sunshine on a rainy day, reach for a non-alcoholic Strawberry Mojito. Or, for a boost of natural energy, a Cranberry Blood Orange shot will reinvigorate your senses. Ablis beverages are healthy, add little sugar, and are made locally in Bend, Oregon.
• Recess is a functional beverage company that creates lightly sparkling drinks that harness the powerful calming effects of hemp, adaptogens, and magnesium. Recess Mood and Craft Mocktails help you feel calm, cool, and collected in an otherwise stressful world.
• Mate Party from Big Fun Beverages is on a mission to keep the party going, the mood groovy, and energy high without alcohol or other harmful ingredients. Mate Party channels the power of Yerba Mate tea for natural mood enhancement and clear-headed energy, perfect for social engagements.

Mix up a Zero Proof Cocktail

If mixing craft cocktails is your passion but you’re going alcohol-free this January, using zero-proof mixers instead of hard alcohol is a great way to have your cocktail and drink it, too. These zero-proof cocktail mixers mimic the complex yet balanced flavors of hard alcohol to give your mixed drinks the nuanced flavors you love without the buzz. Here are some zero-proof spirits we love to use in our Zero Proof cocktail recipes. Pick up a few from the Market of Choice Beer & Wine department.

• Bitter Housewife Bitters adds a solid cocktail element to your mixed drinks. Try it in our recipe for Here We Go, a freshly squeezed, juicy refresher that’s so simple to make. You only need fresh squeezed orange juice, simple syrup, and a few fresh fennel fronds.
• Pentire Drinks has formulated a fantastic non-alcoholic margarita mix with distilled coastal botanicals, Pentire adrift, lime, agave, sea salt, and a dash of Mexican chili for that authentic margarita experience. Now, you can go dry in January without missing your Friday night margarita.
• The Pathfinder Hemp and Root is a non-alcoholic spirit that smells like a spirit, tastes like a spirit, mixes like a spirit, and fits right in with your home bar cart.
• For Bitter For Worse Smoky No. 56: A hot toddy is the perfect way to warm up on a cold day. Try our delicious, non-alcoholic Cinnamon Toddy recipe made with Smoky No. 56 instead of whiskey. It’s as cozy and satisfying as the classic version but without the buzz.

Non-Alcoholic Beer for the True-brew

Craft beer fans know how difficult it is to find good-tasting, non-alcoholic versions of their favorite brews. Fortunately, there are plenty of master brewers answering the call for better beer without the after-effects, and not a minute too soon for the January challenge. Here are a few non-alcoholic beer options from Market of Choice’s Beer & Wine department.

• Rationale Brewing offers a range of alcohol-free, hops-heavy IPAs and a classic Mexican Lager. They aim to develop your craft beer palate while helping you maintain an alcohol-conscious lifestyle.
• Deschutes Brewery in Portland offers a selection of craft beers in classic styles like IPA, Golden Lager, and Porter without the buzz. Each brew tastes so close to the original that you’ll want to double-check the can.
• Roaming Nobles Brewing Co. crafts beers with natural Oregon ingredients with no chemical or artificial additives. It’s made like beer so it tastes like beer, just without the alcohol.

Dealcoholized Wine That Tastes Like Wine

If you’ve given up hope of finding an alcohol-free wine that actually tastes like the real deal, we’ve got some winemakers that will restore your faith. Find these beautiful dealcoholized wines in our Beer & Wine department.

• Giesen, from New Zealand, is changing the dealcoholizing process to preserve more nuanced flavors and aromas that are often lost in the traditional method. Their non-alcoholic Sparkling Brut is certainly worth sipping.
• Casa Emma Zeero from Toscana, Italia makes a lovely white blend hat’s elegant, smooth and juicy whether served alongside a savory meal or simply sipping on its own.
• Olivier Cottenceau Phènomène Melon de Bourgogne Non-Alcoholic White Wine is a lean, food-friendly white from the Loire Valley and the first dealcoholized wine made with Melon de Bourgogne.
• We also recommend adding Villa Amelie to your list of non-alcoholic wines this month.

Grab-and-Go Ready-Made Zero Proof Cocktails

At the end of a long day, it’s nice to have a ready-made cocktail waiting for you in the refrigerator, and going alcohol-free in January doesn’t have to mean giving up that ritual. Here are some of our favorite convenient, alcohol-free, ready-made cocktails to try during the sobriety challenge. Pick up these options from the Beer & Wine department.

• For Bitter For Worse Spritzers are playful, fruit-forward sparkling beverages made with fruit juice, spices, and elements foraged from nature, such as chamomile, hibiscus flowers, and Douglas fir needles. Complex and unique, these spritzers satisfy your taste for an adult beverage without leaving you intoxicated.
• Blind Tiger makes spirit-free, ready-to-sip mixed drinks inspired by the classic cocktails from the 1920s and 30s. We love their variety pack, which includes Bee’s Knees, Southside Mojito, Sidecar Mimosa, and Lavender French 75.

Joining the January sobriety challenge can help you assess your drinking habits and improve your health. Feeling your best is a great way to kick-start the year. And with a bit of creativity and some craft drinks on hand, an alcohol-free January can be enjoyable, too! Good luck!